She is a strategic marketer, passionate about people, trends and change. A hands on problem solver, what excites her is driving impact at scale, solving big problems, taking the less trodden path and bringing the best out of the people around her. Smita co-founded Headup! based in Washington DC and saw it through to incubation before she moved on to her next venture. Smita holdS an MBA in Entrepreneurship from Johns Hopkins University. Her strongest belief – ‘Attitude matters!’. Her enthusiasm and energy extend into the social/cultural life in different ventures across continents. For Smita, the excitement never ceases 24/7 and that’s how she likes it.